Brand identity and package design project for a conceptual energy drink brand that challenges hustle culture by promoting balance and mindful productivity. I developed a visual identity, packaging system, and brand voice to shift perceptions of energy from intensity and excess to clarity, calm, and intentional focus.

Brand identity and strategy project for a nonprofit that transforms used coffee grounds into fertilizer. I created a visual identity, brand voice, packaging design, and customer journey to support their mission of sustainability and community impact.

A set of summer-themed postcards introducing Adobe’s new Creative Apprenticeship program. One version targeted students, the other industry professionals. Both featured bold visuals, playful layouts, and QR codes for easy access at events.

A sustainable film photography brand reimagined through a full visual identity redesign. This project included logo development, brand strategy, packaging concepts, and a bold new look that highlights Earth Film’s eco-conscious mission and creative spirit.